ATA’s Bicknell dies of brain tumor


LITTLETON, Colo. — Michael Ray Bicknell, business development manager – north central region for Alliance Tire Americas (ATA), died June 1 following a nine-month battle with a brain tumor. He was 61.

His passion for cars led him into the tire business, where he built a 30-plus-year career. He worked for several companies throughout his career, including Bridgestone Americas, Pirelli Tire North America Inc., Denman Tire L.L.C. and Mitas A.S.

ATA hired Mr. Bicknell in February 2015 to fill the newly created post of regional sales manager-West Coast. He previously served as vice president of independent dealer sales for Omni United USA.

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