Manager as a Coach << Back

Thinking ahead of its time to invest in building the ‘coaching’ capabilities of leaders, Alliance Tire Group has a unique Manager as Coach Program for its set of senior managers. ATG’s “Manager as Coach” program is an ATG centric global program to encourage coaching mindset to support a culture of developing our people and creating an internal talent pool for the long term.

Manager as Coach is a four months’ long experiential learning program which has the right blend of theory, application and practice.  The journey kick starts with an orientation session followed by coaching profiling for the participants. This is followed by 2 days’ fast-paced workshop customized to ATG including case scenarios that are based upon development and performance situations which managers in the organization typically encounter. The workshop is highly interactive and includes self-reflection, small and large group work, and role-plays. Each participant chooses two employees – a strong performer and a solid performer – to focus on throughout the day and prepare to begin coaching shortly after the workshop.  Participants create an Individual Action Plan during the workshop that is reviewed with their manager and implemented as part of their overall development plan.  In the next three months post the workshop, the participants go through two follow-up sessions and peer-group coaching to review their progress and sustain and build participant skills over time respectively. On completion of the program, the participants are certified as ATG internal coaches.

The CEO of ATG, Nitin Mantri while inaugurating the program emphasised the need of having coaching as a must-have skill among managers. He stated his belief – People are a reflection of their leaders.

Speaking on this, Rajeev Singh, CHRO highlighted the need to build a culture of coaching within the organization for sustainable talent development and creating internal leadership pipeline.

The organization and its leadership truly believe that “Leaders Don’t Build Business. They Build People Who Build Business”.