Alliance Tire Group K.K. (ATG K.K.) is a fully owned subsidiary of The Yokohama Rubber Co. Ltd., Japan. ATG K.K. is based in Japan, with subsidiaries in strategically important locations worldwide. ATG K.K. and its subsidiaries are jointly referred to as the Alliance Tire Group (ATG).

ATG is a leading name in the global Off-Highway Tires business.  It owns three world-renowned brands – Alliance, Galaxy and Primex. These brands are well-known names in the OHT segment in many parts of the world and were brought together under the ATG banner, in a phased manner. .

The brands are well known for their ability to provide customers, both aftermarket and OEM, with Application-Specific, Purpose-Built tires. From fields to mines to factories to forests, ATG offers solutions for various necessities.

ATG has presence in over 120 countries across 6 continents and achieved a global turnover in excess of $630 million in the year 2018.

ATG has 3 manufacturing facilities, one in Hadera at Israel (“ATI”), and two facilities in India (“ATC”) one in Tirunelveli, Tamil Nadu and another in Dahej, Gujarat. These products are made according to the strict quality standards that are applied to all ATG products.

ATG has world-class R&D centres in Israel, North America, and India. The strategic locations of these centres enable ATG to understand the unique needs of farmers, contractors and other end users in each region, which strengthens ATG’s focus of providing customize solutions for specific needs. This has helped ATG’s brands in becoming the preferred OEM choice across the globe.

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