To be a global market leader in Agricultural, Forestry, Construction and Material Handling tire segments.


Our purpose is to deliver Superior Value to the users of our products through lowest total cost of ownership. We will effectively achieve this through a focus on innovation, technology and cost efficient manufacturing and distribution practices.

Core Values

  • Progressive and pioneering technology Continuously deploying technology and innovation to develop the most progressive work tire. Maximizing customer productivity and profitability through lowest Total Cost of Ownership of our Products.
  • Customer centricity Expanding our worldwide sales and support teams to ensure prompt ground support. Improving processes and systems to ensure that relationship with the customer is enhanced that can lead to longevity and growth.
  • Excellence Strive for excellence in whatever we do.
  • Integrity Be fair to all our stakeholders and act with integrity at all times.
  • Accountability Showing genuine care and concern in all our actions and all that we are responsible for.
  • Functional cost efficiency Delivering our promise of lowest total cost ownership of our products through lean, prudent and efficient ways of cost management.

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